MSM 1,000 mg

Introduction

Methylsulfonylmethane (MSM) is a naturally occurring organic sulfur compound that is found in all living plant and animal tissues. Sulfur, the primary functional molecule of MSM, is involved in many enzymatic and biological components in the body. While sulfur is naturally found in foods, it is easily destroyed by even minimal processing. Preliminary research suggests MSM may have the ability to improve joint health, making it a very popular supplement among seniors.

The Product

• MSM is 34.1% sulfur, providing a source of this essential nutrient highly available for utilization
• Provides an easy means of obtaining the mineral sulfur that is often lost in food processing
• Supports amino acid synthesis, connective tissue and skin
• The patented OptiMSM® is domestically sourced from Cardinal Associates
• Contains 1,000 mg, unlike competing products on the market
• 100% vegetarian including the capsule
• Odorless, white, crystalline MSM is a nontoxic metabolite of DMSO and is tested for safety, purity and potency
• Supports the body's ability to manage pain and inflammatory conditions, such as arthritis
• Promotes healthy skin, nails and hair
• Vegan / vegetarian

Marketing Opportunities

• Provides a supplement with wide appeal to older adults -- an ever growing segment of the population
• Fits well with other joint related products such as glucosamine and chondroitin
• Can also be marketed in the minerals section
• Cross merchandise in HABA department
• Appeals to the consumer's concern for natural alternatives to nonsteroidal anti-inflammatory medications
• Addresses the consumer's desire for products to address aging