Softgel Multi

Introduction

Multivitamin and mineral supplementation is the foundation of any effective nutritional regimen.Many people hesitate to take multivitamins because they do not want to swallow several large capsules or have concerns about tablets not breaking down. Not only does this product offer 100% or more of 19 necessary vitamins and minerals, but it also provides additional antioxidant protection with added lutein and lycopene. All of this in a convenient, two per day, easy to swallow softgel--which enables you to offer your customers a more complete multivitamin and mineral line.

The Product

• High-potency multivitamin in an easy to swallow softgel form
• Provides 22 essential vitamins and minerals
• Also includes significant amounts of calcium, magnesium, zinc and selenium
• Includes 2 mg of lycopene per serving, a potent antioxidant found in tomatoes
• Provides 2 mg of FloraGLO® lutein, an antioxidant from marigold extract shown in many studies to support eye health
• Softgel form makes this multivitamin an excellent alternative to tablets or capsules
• Two per day dosage allows for continued supply of vitamins throughout the day
• Formulated without the use of any coloring agents, so softgel may naturally vary in color

Marketing Opportunities

• Suggest to customers just beginning nutritional supplementation
• Ideal for those with concerns over tablet dissolution or taking several capsules
• Can be taken by people currently taking multivitamins that are now or are considering supplementing with lutein or lycopene, especially older customers
• Market to those looking to divide their vitamin dosage throughout the day