Bilberry fruit, a close relative of blueberry, is from the same family as the cranberry and are rich in powerful antioxidants known as anthocyanidins and anthocyanins.
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Bilberry fruit, a close relative of blueberry, is from the same family as the cranberry and are rich in powerful antioxidants known as anthocyanidins and anthocyanins. They have been used for centuries to support eye and vision health. Anthocyanidins and anthocyanins are special carotenoids that have specific antioxidant activity in the eye. Xanthophylls are another type of carotenoid, and include two phytonutrients lutein and zeaxanthin. Lutein is found in the retina, the part of the eye responsible for central vision. There, lutein protects the eye from oxidative stress and damaging blue light rays. The average American diet provides only 823 mcg of lutein. Research shows that 6-10 mg of lutein is optimal for eye health. Lutein cannot be synthesized by humans, but plays an important physiological role. Our Ultimate Eye Formula® is an advanced botanical eye supplement that contains the highest quality extracts available.