Eye Formula

Introduction

Bilberry fruit, a close relative of blueberry, is from the same family as the cranberry and are rich in powerful antioxidants known as anthocyanidins and anthocyanins. They have been used for centuries to support eye and vision health. Anthocyanidins and anthocyanins are special carotenoids that have specific antioxidant activity in the eye. Xanthophylls are another type of carotenoid, and include two phytonutrients lutein and zeaxanthin. Lutein is found in the retina, the part of the eye responsible for central vision. There, lutein protects the eye from oxidative stress and damaging blue light rays. The average American diet provides only 823 mcg of lutein. Research shows that 6-10 mg of lutein is optimal for eye health. Lutein cannot be synthesized by humans, but plays an important physiological role. Our Ultimate Eye Formula® is an advanced botanical eye supplement that contains the highest quality extracts available.
 

The Product

• Provides the full potency of lutein (from Calendula officinalis) recommended for maintaining optimal eye health
• LuteMax® lutein, a leading trademarked lutein source from marigold flowers
• Contains pure bilberry extract, a botanical long recognized for its ability to support eye health,and added blueberry for additional support
• BIL-MAX® (Bilberry Extract) and BLU-MAX® (Blueberry Extract) are the trademarked names for the infused whole fruit extract used to provide a full spectrum extract that mimics the ratio of components naturally found in bilberry and blueberry
• Bio-Shield Technology® of our BIL-MAX® and BLU-MAX® uses low heat, solvent free processing resulting in a full spectrum bilberry extract that is easily utilized by the body, making our formula different from all other bilberry productsVegetarian

Marketing Opportunities

• Popular product with the increasing size of the Baby Boomer population
• Good adjunct to a dietary supplement regimine for those with diabetes, as this population is prone to microvascular eye disorders
• Cross merchandise in Eye Health and Antioxidant categories