Mobility Maintenance

Introduction

Hyaluronic acid  (or hyaluronan) is found in  highest concentrations in the fluids of the eyes and joints, and in the skin.  Hyaluronan is in the glycosaminoglycan  family along with  chondroitin and glucosamine, and works  by acting as a cushion and lubricant in  the joints and other tissues. On average, a 70 kg  (154 lb) person has roughly 15 grams of hyaluronan  in the body, one-third  of which is turned over  (degraded and synthesized)  every day.  Hyaluronan is an important component of articular  cartilage, where it is present as a coat around  each cell (chondrocyte).When cartilage proteins bind  to hyaluronan in the presence of a link  protein, large, highly negatively charged  aggregates form. These aggregates retain water and are responsible for  the resilience of cartilage (its resistance to compression).

The Product

• Contains  100 mg of non-animal source hyaluronic  acid per vegetarian capsule
• Provides  Mobility Support Blend of  35 mg: 25 mg of citrus bioflavonoids and  10 mg of ginger extract to support  connective tissue health and mediate the inflammation  response

Marketing Opportunities

• Soy  free
• Suitable for vegans
• Can  be cross merchandised into skin  and beauty from within categories